There is some risk/reward to this strategy, but I thought it was an interesting take that could potentially work out for freelancers that want to raise their rates.
In a nutshell, you come in with a rate that is substantially above the upper range of the client’s stated budget. The theory is that this does three things that benefit you:
1.) It tests the elasticity of the client’s budget
2.) It weeds out the penny-pinching clients that are focused on cost. The people who respond to you are obviously open to a value/price conversation.
3.) It positions you as a high end, consultative service provider from the very start
Like I said, it could work wonders or flame out, but if you’re already booked solid it might be worth experimenting with to see if you can land that whale!
Good luck!Read Full Post