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Hi Krishna! If most of the people here are like me, they aren’t experts at coding, design, copywriting, AND promotion. It looks like Lander helps with a lot of that, but it’s always nice to have a playbook to follow for the skills that we might not be proficient in. So, if you were advising someone who was building their first landing page...let’s say it’s for a webinar where they will teach potential clients how to do something...what are the 3-5 components you would categorize as “must haves?” Even better, what is a field-tested page structure or copywriting sequence that anyone can use as a framework to launch their first landing page and start driving conversions? Thanks for your time!
The problem with polish is that nothing sticks to it. That you write the way you speak is fab - it's one of the top rules of writing anything, anywhere, anytime. You just need to find an audience that loves the way you speak. That's at the core of building a tribe, right? That's what dear Mr Godin has suggested. I once got "in trouble" for using the word "mofo" in my byline on a guest post I wrote. A famous copywriter left the first comment, in which he chastised me for using that word. But I wasn't writing for him. I was writing for MY audience. (And if anyone should get that, a copywriter should. #eyeroll) So I'd say keep doing what you're doing. But if you find people aren't responding, you may need to optimize - either your writing / voice or where you're publishing it. And one last word of caution: it's easy to become a sort of caricature of yourself when your voice is very strong... so it's good to watch that in order to avoid overwhelming people with the power of your voice. Yeah?
Some of what you're looking for is in this book --> http://go.tarzankay.com/book. It's like Eat Pray Love for freelancers. Fo' serious though, I didn't take my career seriously or try very hard at all until I had a kid. My freelance business barely made enough to fill the fridge before that. But we made a bold move 2 years ago—my man took over at home, and I took over at work. That was the gamechanger moment that made me turn it into a real business. I couldn't be lazy anymore, and if I was going to undercharge it would be at the expense of my family. Having a fire under my ass really helped. I still work like that. I need strict deadlines. Tight timelines. Big goals. It's the only way I work.
Great question. In the beginning, I tried to be everything to everyone. I offered a lot of services to anyone who would hire me. But then I fell into the SaaS/eCommerce niche--and things changed for me. It started with Twitter. In the beginning, I had one client in the SaaS world I connected with via a random Twitter conversation. From there, that turned into referrals within the niche--and it snowballed from there. As more people within that niche came to know me as a subject matter expert and were referred my name, the more work I was hired for. For the publications--same story. I built a relationship with an editor at Entrepreneur over Twitter, and eventually pitched him some story ideas, which he was on board with. Once I started writing for specific clients about a specific set of topics, people were able to associate me with that--and I became a go-to source for blog content in that arena.