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Here is one freelancer’s approach to sharing case studies that blew my mind…

https://youtu.be

Hey everyone, First, I want to explicitly state that I have no personal connection to Ran Segall or Lusha, so this isn’t some thinly-veiled promotion for their content. In fact, we’re working with Ran to try to get him to join us for an AMA and I stumbled upon this video on his YouTube channel. […]


Sarah Doody

Hi @rodrigo-acevedo I can't recommend just one book, but those are two good ones. I'd also check out Steve Portigal's book "Interviewing Users" http://rosenfeldmedia.com/books/interviewing-users/ and Just Enough Research by Erika HIll https://abookapart.com/products/just-enough-research I also have a ton of material about research ... Check out my Medium account for a lot of research and UX articles: https://medium.com/@sarahdoody And here's a little series of lessons I send by email about "how to get buy-in for user research": www.sarahdoody.com/research-buy-in To promote UX research as a priority, I always say to people that research is an investment. Actually here's another article of mine that comes to mind "Why you can't afford to skip user research" https://medium.com/@sarahdoody/why-user-research-should-be-an-ultimate-focus-for-your-product-business-7b3da0e8451c My UX mantra ... good one. I think I have 2 ... "the education of a designer is never over" as well as "look beyond the immediate".


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