Hi Brian! I’m definitely interested to try this strategy out. I think I could come up with some productized service packages, but I’m not sure how to price them. For example, should I take my normal hourly rate and multiply it by the number of hours I expect to complete the project and then add a little padding? That seems like a fairly simplistic approach, but maybe it’s a good place to start?
Howdy Brian! I'm going to pull the annoying-guy-with-the-mic-thing and ask *two* questions: 1. How do you market test an idea for productized consulting? Set up a landing page and see if anyone bites? 2. And secondly - especially if you have clients with whom you do ongoing work for - how do you transition those clients to the productized offering? 🤘
How do you transition current customers into productized clients?
Hi Brian! Can a freelancer with a very customized offering still find a way to have a productized service? I know a big piece of that is something that's repeatable - what if those repeatable things are small in comparison to the service as a whole? Do we just have to try to package those up as small add-ons to our services? I'm trying to figure out a way to have this work for me!
Hey, Brian. Thanks for joining us! I think many of us can wrap our heads around the concept of standardizing a service offering and presenting it as a package or product, but there is also an element of product/market fit that needs to be validated first. Let’s say you have a hypothesis for a productized service...what are the best ways to go about quickly getting that in front of a target market to determine if it’s worth integrating deeply into your brand, positioning, etc.? Looking forward to your guidance!
Welcome, Brian! For those of us who have been freelancing for a while, what kind of things should we be looking for to identify potential productized service offerings? More specifically, what kinds of clients actions or phrases can be early indicators that what you’re selling on an hourly basis could be an attractive option for productization? Thanks!!
I run an agency and have several clients on a retainer basis, but at the end of the day it’s still time traded for money. Any tips on how to integrate a productized service offering into agency operations? Also, any advice on how to sell existing clients (ad hoc or retainer) on a productized service?
Hey Brian! Thanks for joining us! I think a lot of freelancers are interested in learning how to transition to a more stable income source. Or at the very least, supplement their income, so they can take more time to focus on work they love. With that, here’s my question: What would you recommend as the first steps to take to achieve productization as a freelancer? Cheers!
Hello Philip I want to know what topic or content I make for my youtube Video or blog post to selling Wordprerss or Ecommece website? Or I will post coding Tutorials? Also How I can approach US based web development Company to outsource web development job I am working as a Team.
I've been in the advertising/design industry for over 20 years. I love it! Primarily, I have worked full-time positions. Currently, I'm in transition between full-time jobs. However, I'm considering making the jump into freelance as my full-time occupation. I've done freelance work off and on over the course of my career, but I'm not sure how to go about getting business - other than reaching out to those in my network or cold-calling. Is that the proper approach? Or should I be considering other angles?