Hey Mojca, Thanks for doing an AMA. Looking forward to reading through your responses! Cast your net too wide and you spend a lot of money for very few conversions, because you are reaching a lot of people who aren't really interested in your product/service. But, if you focus on too small an audience, you might be limiting the potential of your campaign (or focus on the wrong niche). So, I'm curious about what you feel are the "must-have" targeting criteria to focus on and what an ideal audience size might look like for a person who is just getting started with their first campaign. Thanks again!

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Hey Mojca! I know that tracking the ROI on social media efforts can be hard for business owners. I'm assuming it's a lot easier with Facebook Ads, but I'm curious as to how you usually pitch the value of your services to potential clients in a way that makes the work tangible? For example, do you have any guarantees around ad spend, conversion rate, likes/follower growth, etc.? Basically, when someone asks, "What am I getting back for your consulting fee?" ...what do you tell them?

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Hi Mojca! I have a super basic question. I've always had this notion that Facebook advertising is really only for large companies, companies with VC funding so they can "get their name out there", and spammy "try this one weird trick" type companies. What's the smallest sized business that could benefit from Facebook advertising?

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Hey Mojca, My question is multi-part. Had someone tell me FB ads weren't the best for b2b ads, and I always wondered if that was true. What do you think? Does FB ads being effective require you to have lots of content posted on your site, and regular blog posts/videos/etc?

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I've played with ads a little bit. I've run an ad for a day or so just to test the waters. Is there a certain amount of time that I should keep my ad up to test it before tweaking it? Or is there a certain audience sample size I should try and reach before tweaking the ad and trying a different version?

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Hi Mojca, what's the value proposition of using Facebook for a primarily B2B business? On the one hand, our buyers are surely _on_ Facebook, but how many indicators are there on Facebook that would put them in our target market? Surely they can't all have liked the "Super Fun B2B SaaS Owners" Facebook group... can they?

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Hi Mojca! I was hoping you could share some insights on optimizing Facebook ads to get the biggest bang for your buck. Is there a certain ad type or ad spend per engagement that you'd recommend for those who are just testing the waters with Facebook ads for a freelance business? Thanks so much!

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Hi Mojca! Have played around with a few facebook ads and it's a bit overwhelming. What's the most important thing(s) to focus on when a newbie is setting up an add? What things can I safely ignore and know that it won't hurt me in the short term?

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Hi Mojca! What's your first bit of advice for a new freelancer who wants to make the most of Facebook to grow her client base and reputation? Thanks!

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