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Glad to see you here, Ruben! Some freelance disciplines get more pushback about justifying ROI than others. For example, a client might find it difficult to pull the trigger on a copywriting project or contracting a designer for PPC ads because they can't directly tie that activity to new revenue. What is your advice to freelancers who might be facing this challenge? How should they prepare for this line of questioning during the sales process and when presenting their proposal?
Hi Krishna! If most of the people here are like me, they aren’t experts at coding, design, copywriting, AND promotion. It looks like Lander helps with a lot of that, but it’s always nice to have a playbook to follow for the skills that we might not be proficient in. So, if you were advising someone who was building their first landing page...let’s say it’s for a webinar where they will teach potential clients how to do something...what are the 3-5 components you would categorize as “must haves?” Even better, what is a field-tested page structure or copywriting sequence that anyone can use as a framework to launch their first landing page and start driving conversions? Thanks for your time!
Hey everyone, First, I want to explicitly state that I have no personal connection to Ran Segall or Lusha, so this isn’t some thinly-veiled promotion for their content. In fact, we’re working with Ran to try to get him to join us for an AMA and I stumbled upon this video on his YouTube channel. […]
I think you’ll agree with me when i say.. It is really hard to convert new users into buying customers. Or is it? Well it turns out you can dramatically increase your WooCommerce sales by adding a few plugins to your site. Our client has a WooCommerce product page that is converting 21.7% of traffic […]
Some of what you're looking for is in this book --> http://go.tarzankay.com/book. It's like Eat Pray Love for freelancers. Fo' serious though, I didn't take my career seriously or try very hard at all until I had a kid. My freelance business barely made enough to fill the fridge before that. But we made a bold move 2 years ago—my man took over at home, and I took over at work. That was the gamechanger moment that made me turn it into a real business. I couldn't be lazy anymore, and if I was going to undercharge it would be at the expense of my family. Having a fire under my ass really helped. I still work like that. I need strict deadlines. Tight timelines. Big goals. It's the only way I work.
While some industries are struggling with how to implement remote work, in the tech industry, well known for its progressive practices it’s pretty much the norm. While it might seem counter-intuitive, emotional intelligence is more important than technological wizardy when it comes to managing distributed teams. Continuing the theme of emotional intelligence, this week I […]
Hey Zach, I like the site. A couple things I would recommend are focusing more on your nitch and what exactly you're offering people. It looks to me like you mostly do early stage versions of products. Maybe talk more about what make's you good at that. The other big thing that's missing from your site are examples of your work. That's often the most important thing people will want to see. In my experience consultancy websites very rarely generate leads. They're almost always used by your potential clients to validate as someone to hire. Either because someone referred them to you or their clicking on your email footer. Given that I would tailor your site more to that use case. Clients are rarely technical and they care a lot more about what you can do for them as opposed to the tech that you can use to do it. Hope that helps some.
Linkedin it’s currently my primary source of clients for my B2B lead generation agency. I’ll tell you exactly the steps I use to generate 5 to 10 leads per week only with Linkedin Lead Generation. It is NOW the moment to leverage Linkedin’s full potential. In the future, this social network will start to get overcrowded (see Instagram and other ones that in the past were money-printers for the first ones who fully understood them.) How to leverage Linkedin to generate leads? Use your personal account to post relevant content. Don’t put external links (if you really have to, write them in the first comment and tell people to look at it) as the post which includes them are penalized by the Linkedin algorithm that tends to make people remain in their platform. Use Quuu.co. If you want contents related to your niche posted every day on your account, but don’t expect an engagement from those. The best posts come from your stories, what you’d learned, and they give the hell out of value to your audience. Select your target audience. Just hit the search button and look for the location, title/position, etc. where your leads are. Optimize your profile. Treat it like a sales letter, but more related to your person. Firstly, write something eye-catching on your headline, for instance, “Contact me if you want to generate more leads for your B2B Business.” Then the first paragraph should be customer oriented (explaining the benefits of working with you/your company.) After you can tell more about yourself, and of your story if you’d like to. Here you can check my profile to have some inspiration. Start with the automation. Download “Linkedhelper” (better) or “GPZWeb” (still good) to automate the following actions: Profile Views. People will visit-back and see your “optimized profile” (see point 3.) And many times they’ll contact you. Connect with 1,000 People, including a 1 line message (less-salesy messages get a higher-acceptance rate.) Send a Direct message with an intro summary & calendly/ web/email link to everyone who accepts (better if you wait one day after they accepted your connection request.) ** MAJOR KEY ALERT** A high-quality copy of the message is KEY for succeeding. Try to stand out with humor or creative ways (thanks, Jon Buchan). I get five messages per day from people pitching me SEO services which go straight to the trash bin, while my messages, not to brag, get a very high response rate Reply to your messages, and watch the leads roll in! I repeat! Linkedin (and his automation) will soon get less effective as more and more people are starting to do it. So, do it now (the same applies to Facebook groups, see the third paragraph) and you’ll be ahead of 99,9%. Another thing, stick with the limits, check out the Linkedhelper FAQ for more